[ ] Image-to-Text Ratio Problems

Too many images, too little text

Single large image emails

Image-based buttons without ALT text

Recommended ratio: 60% text, 40% images

[ ] Link Issues

Too many links (over 3-4 per 100 words)

Shortened URLs (bit.ly, tinyurl, etc.)

Mismatched link text and destinations

Links to suspicious domains

[ ] Attachment Red Flags

Including attachments in marketing emails

Executable file links (.exe, .zip)

PDFs in initial emails

[ ] Technical Content Issues

Poor HTML coding